The Robert Collier Letter Book

by Robert Collier
466 pages

Selling by mail can be the easiest and least expensive method of selling your services or commodities. It can also be the most difficult and expensive -- it all depends on the method you use in presenting your offering to your prospects. To produce a message that explains concisely yet completely, and in an action-compelling manner, what you have to offer, is a job that demands the services of a selling expert; one with many years of successful mail order experience at his command. If you were to ask any of the top copy writing pros who they've learned from, one name is sure to be repeated over and over again: Robert Collier.

One of Collier's most successful letters was his "will you do me a favor?" letter. It was based on a story he read about how a manager of a company asked a competing business for a favor, which started a relationship that blossomed into the two companies joining together.

Collier thought this same idea might work in print -- and he found it wildly profitable. He had many years of success in the field of selling by mail, selling every commodity from trench machinery to fertilizers, books and raincoats, stocks and bonds and services.

Collier placed hundreds of millions of dollars into the pockets of the clients for whom he wrote his masterful sales letters. His letter openings were used over and over again because they worked -- and they're still working just as well today.

Edition	Price	Buy Now!
Softcover	$26.75
Hardcover	$39.50