Riches Within Your Reach: the Law of the Higher Potential

by Robert Collier
474 pages

from the book's preface:

"Would you know Life abundant, Love doubled for all you give? There is a means no surer Than helping someone to live." (The above verse by Ellen H. Jones expresses so well the whole purpose of this book, that we gladly subscribe our name to it here.)
	(Robert Collier)

During an active and successful life, Robert Collier developed the basic ideas he puts in plain words in his book, "Riches Within Your Reach" -- ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he chose instead to work as a mining engineer, an advertising executive, and a prolific writer and publisher.

Robert Collier published books, lessons, and magazines; over two million of his works have been distributed. His family carries on his quest to help people open up their minds to the potential within themselves, and to thereby achieve wealth, success, health, and happiness out of life.

Collier's concept is that there is within each person -- unknown to most of us -- a sleeping giant who, properly aroused and stimulated, can carry us on to happiness, fame, and fortune. As he wrote, it is a "Genie-of-the-Brain more powerful, more the servant of our every wish, than was ever Alladin's fabled Genie-of-the-lamp-of-old."

His views on selling illustrate his dramatic grasp of the essentials of human nature. You must appeal to certain motives to make your customer buy, such as love, gain, duty, pride, self-indulgence, and self-preservation. These are the six prime motives of human action.

You must find the motive that will impel your reader to do as you wish, then persuade them to order your product by showing them how they are going to benefit. You cannot do this unless you have the faculty of putting yourself in your customers' place.

Would they be richer, healthier, happier for having your product? Would it help their standing in the Community? Would it enable them to do anything, write anything, say anything better than they could before? Is it something everyone should have? Would it enable them to help those they love? Would it prevent loss of money or the respect of others?

Summed up, arousing the right motive comes down to making your reader want what you have to offer, whether that be merchandise or money or credit or a clean bill of health -- not merely for what it is, but what it will do for them! Many people have tried to write successful sales copy but very few seem to have the knack of really reaching the customer.

In this book, Robert Collier combined four of his best books, "The God in You," "The Magic Word," "Secret of Power," and "The Law of the Higher Potential" into one large volume, in order to provide easy access to these proven, practical procedures.

Testimonials from many successful people who have studied his books leaves no doubt that this gifted man developed and communicated concepts which provide the key to unlocking the potential for success in anyone who is willing to make the effort. With this key, anything can be yours!

Edition	Price	Buy Now!
Casebound	$23.00
Softcover	$17.50